shopping

Numerator OmniPanel Reaches 1 Billion Shopping Trips

Press release content from PR Newswire. The AP news staff was not involved in its creation.

CHICAGO, Oct. 5, 2020 /PRNewswire/ — Numerator, a data and tech company serving the market research industry, has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years.

Launched in 2014, Numerator’s OmniPanel was designed to solve a fundamental market need: provide better insight into how consumers behave regardless of where they shop, both in-store and online. Numerator also provides unique visibility into private label and direct-to-consumer brands, enabling emerging brands to be understood for the first time.

Early customers, including Anheuser-Busch, The Clorox Company, Colgate-Palmolive, General Mills and Red

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