The endless stream of parties, premieres, and awards shows that constitute the red carpet is at once a source of lighthearted entertainment and a billion-dollar business. For years, the step-and-repeats at these high-profile events were the best places to gauge a celebrity’s style or track a brand’s popularity amongst A-listers, but the system is now evolving. This year’s global reset has prompted a shift in the way people can gather, how they dress, and what they view as important. In Hollywood, the changes brought about by the coronavirus pandemic have had a significant impact on how films are made and the way they are promoted. That has meant traditions like the Emmys and MTV Video Music Awards going virtual, press tours occurring on the internet, and the temporary cancelation of institutions like the Cannes and Telluride Film Festivals.
Naturally, these changes have impacted the cottage industry that surrounds red carpet