beauty

Latinx beauty brand to know: Reina Rebelde Cosmetics

Reina Rebelde
Reina Rebelde

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If you haven’t heard of Reina Rebelde, get ready to get your full glam on.

Reina Rebelde is a Latinx-owned makeup brand that “celebrates Latinas’ unique cultural duality with high-quality products that bring out the pride in their heritage, the fierceness of their spirit and their unapologetic beauty.”

Launched in 2016 by Mexican-American Regina Mersen, Reina is an independently-owned Latinx cosmetics company. And while there are many Latinx fashion and beauty brands finally stepping into the spotlight, we can all admit that there is still a lot of work needed when it comes to representation.

Most recently, the beauty brand announced its partnership with Walmart, a

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