beauty

SheaMoisture Releases Bold New National Campaign Celebrating the Beauty and Resilience of Black Women

The pioneering beauty and personal care brand unveils “It Comes Naturally” to inspire and empower the community it serves

SheaMoisture unveils It Comes Naturally, a new brand campaign created by a powerhouse team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity. In tandem with the campaign, SheaMoisture also announces our new, unprecedented pledge to commit proceeds from products sold as an investment dedicated to helping realize the dreams of Black women entrepreneurs.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201012005203/en/

Illustration by Bisa Butler (Photo: Business Wire)

Set against both a global social justice movement and a moment of transformative cultural change, It Comes Naturally is a forward-looking celebration of Black identity. Six Black female artists – Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna

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