South Korea has long been associated with stellar skincare, with the best K-Beauty brands delivering effective, innovative (and perhaps a little quirky) formulas that don’t cost the earth.
In fact, some of these sweet and cheerful brands have proven so impressive that even the A-list have been drawn away from more luxurious alternatives.
One such brand is CosRX: a leading K-Beauty skincare brand that offers thoughtful, no-filler formulas that really deliver on their promises. Not convinced? Just ask Alexa Chung, who has spoken about the brand’s Ultimate Nourishing Rice Overnight Spa Mask on her YouTube channel.
The gentle, creamy formula contains a high dose of rice extract (at 65 per cent) that hydrates and calms skin without feeling heavy or suffocating. Niacinamide brightens and clarifies, while sunflower seed oil (which is entirely non pore-clogging) soothes and hydrates easily upset skin,