Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.
Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their home compared to picking them up in-store. Marie Chevrier, Sampler’s founder and CEO, said these findings reflected why product sampling is full speed ahead on a digital makeover.
“Being able to digitally target consumers who have an interest in your specific products is light-years ahead of traditional in-store