Coupons have come a long way over the decades, and with so many digital options available at your fingertips these days, it’s easier than ever to score a deal and save money every time you shop both in-store and online. This may explain why Americans are still crazy for coupons.
According to a 2017 research report from Hawk Incentives, a company that offers rewards and incentive solutions, 97% of consumers look for a deal when they shop and 40% feel like they are leaving money on the table if they don’t use a coupon.
“I think of coupons as free money and one of the smartest ways to save,” says Jeanette Pavini, savings expert at JeanettePavini.com, a money-saving site. “Using digital coupons makes it easy to access savings at any time of day. If it takes you a few minutes to save several dollars, it’s well worth your time.”