gift

Ocean Spray Just Gave the Viral Skateboarding TikTok Guy an Extraordinary Gift. It’s a Lesson in Emotional Intelligence

About two weeks ago, Nathan Apodaca was on his way to the warehouse where he works when his 2005 Dodge Durango gave out on him. 

Not wanting to be late for work, Apodaca grabbed his longboard and left his car behind. As he skated down the highway, he spontaneously decided to film a quick video. Sipping on a big bottle of Ocean Spray cranberry juice, Apodaca lip-synched to an old Fleetwood Mac song, “Dreams.” 

The video quickly went viral, racking up millions of views. Fleetwood Mac retweeted it. People everywhere started filming their own recreations of the video.

It equated to tons of free advertising for Ocean Spray. And now, the company’s responded.

Ocean Spray partnered with a local Nissan dealership to gift Apodaca a new “cranberry red” Nissan Frontier pickup truck, along with a cargo bed fully stocked with juice.

“When we saw Nathan Apodaca’s video and the joy

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clothing

Skateboarding Pro Built a Global Clothing Brand

Before he was 20, Keith Hufnagel had achieved a skateboarding fantasy: getting paid to skate via sponsorship deals and prize money from competitions.

Years of working as a pro, including overseas travel and endless photo shoots, persuaded him he needed a second career. In 2002, Mr. Hufnagel and his wife at the time, Anne Freeman, pooled their savings of $30,000, created a clothing brand, HUF, and opened a store in San Francisco, featuring hard-to-find fashion items he had spotted while wandering the globe.

“We didn’t have a business plan or anything,” he said in a 2019 interview with the online retailer Goat. “We just made it happen.” HUF Worldwide Inc. now has its own stores in New York, Los Angeles and Japan, and the brand is also sold by other retailers.

Since 2017, TSI Holdings Co. of Japan has owned HUF.

Mr. Hufnagel, who had been under treatment for brain

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