Tesla has cut the price of the Model S by $3,000 as sales of the flagship sedan continue to decline.
The move follows a $5,000 price drop in May.
The Model S Long Range Plus now starts at $71,990 in the U.S. while the Performance version lists for $91,990.
Unlike legacy automakers, Tesla relies on base price adjustments rather than rebates to incentivize sales. The price of the Model S was also reduced 3% in China.
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Tesla reported 15,200 combined global deliveries for the Model S and Model X SUV in the third quarter, which was down nearly half from the 27,660 recorded in 2018. Overall Tesla deliveries set a quarterly record of 139,300 on the strength of the lower-priced Model 3