Women Use Tech To Solve Women’s Health Problems, A Market Men Ignore

Amanda French, co-founder & CEO at Emme, is applying her medical device development background to solve the oral contraceptives’ missed pill problem. After three years of building and testing its Bluetooth-enabled “smart case,” which works with more than 100 birth control brands, it has launched. 

When you miss taking a pill, the app automatically sends user-customized reminders. It notifies at-risk users when back-up contraception is needed. The app also allows users to track symptoms in the categories of “mood, body, sex, and flow” related to their menstrual cycles or hormones. When you track symptoms, you can see patterns as they pertain to pill habits. The data can be used to understand the effects specific birth control pills have on hormonal issues and help women and their doctors find the right pill in the right dose. But, like many female founders

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