fashion

StreetTrend LLC acquires 100% of the European Fashion Sneaker Brand P448 SpA

NEW YORK, Oct. 1, 2020 /PRNewswire/ — StreetTrend LLC announced today that it has acquired the European based sneaker brand P448 from NoThanks SpA, headquartered in Forli, Italy.  The new consolidated entity will be called P448 SpA and will become part of the StreetTrend portfolio of footwear and fashion brands.

StreetTrend LLC, a fashion footwear and street wear brand company was launched in 2017 by Wayne Kulkin, former CEO of Stuart Wetizman for more than 25 years, in a joint venture partnership with the financial services and brand investment firm Hilco Global and its CEO Jeffrey B. Hecktman. Karen Katz has also been tapped as Chairman of StreetTrend’s Advisory Board. Katz previously served as President & CEO of Neiman Marcus Group LTD LLC and has since been seated on several boards, including Under Armour and Casper.

As a self-described “sneakerhead” and as the CEO of StreetTrend, Mr.

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