From Marie Claire
It’s official, we are well into the “brrrr” months (September, October, November…), and along with that chill in the air comes something many have been waiting for all year: pumpkin spice. It is undeniably everywhere you turn. Commercials, menus, your local coffee bar, your local actual bar (you know, the one that’s currently serving on the sidewalk)—pumpkin spice has become the most unlikely 21st-century phenomenon, the one you never knew you wanted until you were told you did.
This craze can be traced to one particular mermaid-branded caffeine slinger that has been dealing in PSLs (pumpkin spice lattes, obv.) since the early 2000s. But—hold on to your candy corns!—it doesn’t stop there; pumpkin spice is a $600 million a year industry. For such a moneymaker, though, pumpkin spice is rather divisive. For some, the mere suggestion of a PSL can trigger a gag