No, Joe Biden did not launch a beauty brand in the middle of his campaign. That might seem obvious, but a mysterious new brand called Biden Beauty just debuted today. It’s aimed at rallying the influential beauty community to vote blue through cheeky branded products and merch.
Created by anonymous beauty industry insiders, Biden Beauty just launched with one product: a dual-ended blue makeup sponge called the Biden Beat retailing for $20.20. The sponge can be used for foundation, concealer, powder, you name it. Three other beauty products (including something Kamala-inspired) will debut in the coming weeks, as well as merch including hoodies, hats, and stickers. “Let’s cancel out orange for good, the only way beauty knows how—with color-correcting blue,” reads the brand release.
All sales from BidenBeauty.com will go to supporting the Biden Victory Fund, but the brand’s overall mission is to inspire young, beauty-obsessed