Ever since the coronavirus pandemic broke out, luxury brands have heeded the call to action. With protective gear for front line medical workers in short supply globally, brands repurposed their factories to manufacture face masks and hospital gowns, as well as made financial donations.
LVMH, the world’s undisputed luxury leader, was first out of the block to respond to the crisis. From producing hospital gowns and supplying surgical facemasks to local hospitals around the world, and shifting production in its cosmetics manufacturing plants to produce hand sanitizers, LVMH engaged its global network and many luxury brand houses to battle the virus.
Philanthropy aside, many luxury brands also jumped