What do electronic music, precious metals and cannabis have in common? All three are passions of Toronto-based goldsmith Alex Dordevic, the CEO of Tribe and a man who wants to change the meaning of the word ‘luxury’ in the cannabis accessories space.
Established in 1993, Tribe began as a magazine documenting Toronto’s budding underground electronic music scene. It was the first in Canada to possess an online parallel, with a community now “four and a half million pages deep” according to Dordevic. Though the magazine halted publication in 2005, its forum is still active and has become a place where the multitalented publisher-turned-goldsmith can spread the seed, so to speak, among readers and cannabis consumers interested in customized high-end cannabis accessories.