beauty

Suggestive Name Of New Hoboken Beauty Bar Causes A Stir

HOBOKEN, NJ — With some area businesses closing amid the coronavirus crisis, it’s always nice to see a new store or service open. But not everyone’s thrilled with the suggestive name of a new beauty bar opening in the southwestern corner of Hoboken, a few blocks from the city’s southern border.

It’s called “The Blow Job,” and it’s set to open Thursday.

The salon offers blowouts, hairstyling, hair extensions, and eyelash extensions, said owner and hairstylist Giovanna Serrano, who was in her corner shop preparing on Monday. Other services include a kids’ wash-and-go for those 13 and under.

Serrano said she hadn’t yet heard blowback on the salon’s saucy name.

“Everybody loves the name so far,” she said. “Everybody loves the concept.”

Serrano has worked as a stylist in New York. She decided to open the business in Hoboken because she’s friendly with the owner of Gotham Nails in the

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