When I hop on the phone with businesswoman and cultural icon Kimora Lee Simmons to discuss her new beauty line, she surprises me with the first question. “How do I say your last name?” she asks, before pronouncing it perfectly.
Simmons has done this for over 20 years: Make women of color feel seen and heard. Since Baby Phat’s launch in 1999, Simmons has celebrated diversity and body positivity, long before 15 percent pledges and black squares on Instagram.
Her newest venture, Baby Phat Beauty, is an extension of the brand’s 2019 re-launch, but Simmons is no stranger to the beauty industry. “If people remember, we had a very big beauty business in fragrance—the Golden Goddess, Seductive Goddess, Fabulosity, Dare Me, Love Me. I also had KLS cosmetics,” she says. “It’s not something that we’re new to, and it just seemed like a great