beauty

4 tips to help your business survive the coronavirus pandemic from beauty icon Bobbi Brown

Navigating the coronavirus pandemic hasn’t been easy for business owners. Serial entrepreneur Bobbi Brown is no exception.



a woman wearing glasses and smiling at the camera: Bobbi Brown, who left her eponymous cosmetics company in 2016, is now founder and CEO of Beauty Evolution.


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Bobbi Brown, who left her eponymous cosmetics company in 2016, is now founder and CEO of Beauty Evolution.

The beauty icon, who sold her eponymous cosmetics company to Estée Lauder in 1995, is now founder and CEO of Beauty Evolution, a lifestyle and content company. 

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“Parts have definitely been frustrating,” Brown said of the pandemic. That includes things such as being physically separated from her team.

Yet she isn’t letting those frustrations get to her. 

1. Focus on the positive

“Mostly, I’ve been focusing on the positive — the power of Zoom calls, virtual [public relations] opportunities, Instagram Lives, and having the time and space to connect with people I would’ve never met,” she said.

The self-made millionaire certainly isn’t a stranger to embracing change. She walked

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style

Four reasons Biden’s campaigning-free campaign style won’t survive 2020, win or lose

Joe Biden has pursued an unorthodox strategy of running for president that involves not campaigning. Since March, Biden has rarely left his house. He holds few events, doesn’t give many interviews, and as of late, has wrapped up his public schedule early in the morning.

There has been some speculation about whether, if he proves successful, his 2020 campaign strategy will change how candidates run for office. But win or lose, there are several reasons Biden’s strategy is unlikely to be replicated in future presidential elections. Here are four of them:

Biden’s name recognition: It’s very rare for a challenger to be as well-known as Biden. Already somebody who served in the Senate for decades, Biden was in the public eye for eight years as vice president, including his personal struggle with grief after his son’s death from cancer. Typically, somebody challenging an incumbent needs to introduce himself to voters,

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beauty

Lytle’s Beauty College in Santa Rosa struggles to survive during classroom closure for coronavirus safety

Economic downturns have often been kinder to Kathy Lytle’s beauty college than to other lines of work.

Job loss can lead people to consider new careers, and a certification to cut hair or work in a nail salon or day spa is a popular choice.

“Generally, when the economy was low, the industry does better,” said Lytle, who for 28 years has owned Lytle’s Beauty College in the Wikiup area north of Santa Rosa. “People want to be retrained.”

It’s a different story, though, when the recession is caused by a pandemic that has not only forced millions of Americans into unemployment, but also shuttered the beauty school’s classrooms for more than six months. Lytle’s decision to suspend online classes and shut down entirely last month has stalled the career paths of its 79 students, leaving them unable to make progress toward their cosmetology and esthetician certifications.

If the school

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