The coronavirus pandemic has made changes in the lifestyle and preferences of people. The U.S. economy is reopening in phases and social-distancing restrictions are being eased gradually. People are trying to do their daily work but with minimum human-to-human contact.
On the other hand, the holiday season is around the corner, and with events like Halloween, Thanksgiving, Cyber Monday, Black Friday and Christmas lined up during the late October-December period, retailers hold high hope to make business and recover from the coronavirus slump.
Per Deloitte’s annual holiday retail forecast, holiday retail sales are expected to increase between 1% and 1.5%, leading to sales between $1,147 billion and $1,152 billion during the November-January timeframe. The pandemic-led new normal trend has already boosted e-commerce this year, as matters of safety remains a prime concern, and will continue to boom as shoppers choose this medium for holiday shopping.
Deloitte forecasts that e-commerce sales