In the latest sign luxury companies can’t ignore the booming secondhand market, Gucci and luxury consignment site The RealReal today announced a new partnership.
Through the end of the year, The RealReal will have a dedicated portal on its site for Gucci products. Some of the more than 2,000 items will be consigned by The RealReal’s customers, but Gucci is supplying products as well. They are items the label primarily used for occasions such as photoshoots and were never previously sold, according to The RealReal’s head of communications, Erin Santy.
The companies are pitching the deal as a sustainability effort. Watchdogs have called for fashion to embrace a circular model, where clothing gets reused rather than discarded, to address the industry’s damaging environmental impact. A healthy resale market is vital to this aim. The