beauty

Will Beauty’s Tiktok Love Affair Last? | The Business of Beauty, BoF Professional

NEW YORK, United States — In Piper Sandler’s semi-annual survey of 9,000 American teenagers, the same stable of acne fighters typically dominate the ranking of the most popular beauty products.

But in the fall 2020 edition, released earlier this week, some new brands jumped into the top tier, including budget-cleanser CeraVe, which leapt to first place in the skin category from 10th place last year. The Ordinary entered the list for the first time in fourth place. What these brands — as well as others like E.l.f., which also saw big gains — have in common is that at some point during the pandemic, they had gone viral on TikTok.

“Anything that touches TikTok turns to gold,” said Erinn Murphy, managing director and senior research analyst at Piper Sandler. “At least for a moment.”

TikTok has officially hit the beauty mainstream, surpassing Instagram as the second-most popular social media app

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gift

Ocean Spray Just Gave the Viral Skateboarding TikTok Guy an Extraordinary Gift. It’s a Lesson in Emotional Intelligence

About two weeks ago, Nathan Apodaca was on his way to the warehouse where he works when his 2005 Dodge Durango gave out on him. 

Not wanting to be late for work, Apodaca grabbed his longboard and left his car behind. As he skated down the highway, he spontaneously decided to film a quick video. Sipping on a big bottle of Ocean Spray cranberry juice, Apodaca lip-synched to an old Fleetwood Mac song, “Dreams.” 

The video quickly went viral, racking up millions of views. Fleetwood Mac retweeted it. People everywhere started filming their own recreations of the video.

It equated to tons of free advertising for Ocean Spray. And now, the company’s responded.

Ocean Spray partnered with a local Nissan dealership to gift Apodaca a new “cranberry red” Nissan Frontier pickup truck, along with a cargo bed fully stocked with juice.

“When we saw Nathan Apodaca’s video and the joy

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beauty

Teenagers flock to e.l.f. Beauty via TikTok (NYSE:ELF)

One of the standouts in the Piper Sandler Taking Stock WIth Teens Fall 2020 survey was e.l.f Beauty (NYSE:ELF).

“e.l.f. is the No. 2 preferred makeup brand for all teens—up from No. 4 last year and marks its highest ranking to-date in our survey. We believe this has been fueled by the significant success the brand has had on TikTok. While not in the top-ten, it ranks No. 17 as a preferred skincare brand (vs. 16 last year); we note skincare is only 9% of tracked channel sales but 25% of dot com sales (as of Q1),” notes analyst Erinn Murphy.

See more results from the Piper Sandler teenager survey.

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shopping

Instagram is adding more shopping features, and it already has a head start on TikTok

  • Facebook-owned Instagram will start testing shopping through its short-form video feature Reels later this year.
  • Instagram will also add shopping to IGTV, where users can watch longer videos, starting Monday.
  • Monday’s move will appeal to creators and brands who routinely look to monetize their efforts on the app.
  • Adding the shopping feature soon could also give the company a leg up on TikTok, its Reels competitor.  



People are silhouetted against the Instagram logo at Facebook headquarters in Menlo Park, Calif.


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People are silhouetted against the Instagram logo at Facebook headquarters in Menlo Park, Calif.

Facebook-owned Instagram will start testing shopping through its short-form video feature Reels later this year in an effort to monetize the recently launched TikTok clone.

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Instagram will also add shopping to its IGTV, where users can watch longer videos, starting Monday.

Monday’s move will appeal to creators and brands who routinely look to monetize their efforts on the app. They will be able to

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beauty

TikTok found an anti-aging beauty hack that can give you glowing skin for just $20

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change. 

Some people don’t believe in DIY skincare, but something as simple as face icing can make all the difference in your skin. Per one viral TikTok, the beauty hack is making millions a believer in glowing skin.

Lately, I’ve noticed that when I wash and rinse my face with cold water, my skin feels impeccably soft, as if there’s still a product on my skin. However, applying cold products to your pores is the trick U Beauty Skin Care founder and TikTok creator Tina Craig uses to give her skin a glistening glow.

Some skincare lovers use ice rollers, which can help sooth the skin. Other will even

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shopping

The Lobby is betting on video e-commerce to become ‘QVC meets TikTok’

  • The Lobby, an online marketplace where influencers post shoppable videos reviewing clothing and accessories, made its national debut on Tuesday. 
  • Founder Abigail Holt described The Lobby as “QVC meets TikTok,” with a particular focus on buzzy direct-to-consumer brands, including Solid and Striped, Girlfriend Collective, and Lunya. 
  • “Immediately we knew we needed to be more bullish on video because consumers want video,” Holt said. “We sensed people needed and wanted normalcy and connection … and thought a lot about how do we recreate that feeling.”
  • Visit Business Insider’s homepage for more stories.

In a world that now runs entirely on streaming platforms, The Lobby is hitching its wagon to video commerce as the next big big trend in online shopping. 

The Lobby — a digital marketplace described by founder and CEO Abigail Holt as “QVC meets TikTok” — rolled out nationally on Tuesday, bringing its feed of influencer-produced shoppable videos to

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