On the roof of Tommy Hilfiger’s European distribution center—located in the Dutch town of Venlo—are 48,000 solar panels, just one of the latest steps the fashion brand has taken to be more sustainable. CEO Martijn Hagman announced the completion of the solar panel roof at the Fast Company Innovation Festival on Tuesday, saying the company believes it’s “one of the most powerful solar roofs in the world at this moment.”
That solar roof powers all of the brand’s operations in the Netherlands—and gives electricity back to the grid. It’s one of a string of sustainability initiatives inline with the iconic apparel company’s Make it Possible program, which outlines 24 targets focused on circularity and inclusivity for the brand to hit by 2030.
Hagman and company founder Tommy Hilfiger both stressed the importance to the company of focusing its innovation not solely on environmentalism, but also on inclusivity. “For us, sustainability