For Julia and Cornelia Gibson, fitness is a family affair. The sisters workout best when they’re together, but even when they’re apart, they are cheering each other on.
Outside their sisterly bond, however, they found that the same sense of encouragement and motivation was not universal.
When looking at the fitness industry and wellness spaces, they saw less and less women who looked like them — women with varying skin tones and body types.
So, the two women decided to do something about it.
In the fall of 2019, the New York City natives founded Toned by BaggedEm, a fitness-focused brand that not only strives to make women feel seen but also motivates them to push through their fitness obstacles.
After raising $2,000