fashion

Fashion groups transform back-end systems to aid bounceback

A growth in ecommerce during the coronavirus pandemic has helped some fashion houses and clothing retailers continue to do business even under lockdown. Industry experts now believe deeper digital transformation of distribution and sales could help fashion manufacturers and luxury brands with some longer-standing challenges posed by changes in consumers’ retail habits.

According to Goldman Sachs, fashion groups like Prada, Gucci and Ferragamo could bounce back faster than initially forecast, thanks to the recovery of the Chinese and American domestic markets. Analysts also expect brands that are focusing on digital marketing and ecommerce strategies will have substantial competitive advantages over their less nimble rivals. 

For Italy, where the fashion industry is worth almost 1.5 per cent of GDP, prolonged shop closures around the world have had a devastating effect on fashion companies’ results and weighed negatively on domestic suppliers.

Carlo Capasa, the president of Italy’s national fashion chamber, predicts revenue

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shopping

Will Amazon’s “Climate Pledge Friendly” Label Transform Online Shopping?

Amazon recently announced a new climate initiative which allows customers to “see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.”

We were pleased to learn of this announcement because we had called for a third-party certified climate label from Amazon about a year ago in Forbes.com.  But for the label to become a gamer changer, Amazon needs to make the climate-friendly option visible on its website.

Three Prongs of Decarbonization

How does Amazon’s new initiative fit the big picture on climate action? Think of three pillars

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model

Swiggy’s cloud kitchen model is set to transform dining

When food delivery startup Swiggy started cloud kitchens three years ago, it was a sideshow in its food delivery business. The concept caught on as restaurant brands that had a following in one area could expand easily into new localities or even other cities. Investment in real estate was reduced because these kitchens could be smaller and didn’t need premium locations, apart from doing away with seating and the staff for serving.

Various models arose. Some introduced cloud kitchens in addition to restaurants for expansion, like Chennai’s Buhari becoming available in Coimbatore. Others like Rebel Foods created fully virtual brands that only came from dark kitchens. This became a new real estate and services play as restaurants only had to provide cooking staff while everything else, including cleaning and maintenance, could be outsourced.

Cloud kitchens caught a new impetus after the covid pandemic struck this year. Now even high-end restaurants

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fashion

How will COVID-19 transform fashion? Top designers share exclusive ske

We reached out to a range of American designers, asking them to imagine the garments we’d want to wear on the other side of the pandemic. Virgil Abloh, Tracy Reese, and Prabal Gurung sent us exclusive sketches that represent their vision for the future of fashion. The sketches reflect their personal tastes and aesthetics, but they’re also an intimate insight into their worldview. The designers have taken their sketches in very different directions, from Abloh’s focus on the Black Lives Matter protests, to Gurung’s suggestion that fashion is always tethered to hope, to Reese’s optimism in the face of darkness.

Fashion illustration has a long history, going back to the 16th century, as a way for designers to think through their future creations. The process is a way for designers to explore new ideas, tap into their creativity, and discover new sources of inspiration. Here are three modern sketches from

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fashion

Extinction Rebellion Calls on Fashion Industry to Transform Itself

Environmental activist group Extinction Rebellion has released an open letter to the fashion industry, urging it to address the culture of overconsumption and destruction. Its release coincides with Paris Fashion Week, which runs from September 28 to October 6 this year. 

The open letter takes the form of a video, and it uses film footage of shoppers, luxury brand storefronts, and burning apparel set into pictures of deforested land. The narrator, climate activist Tori Tsui, reads aloud quotes from the industry’s own leaders who have, interestingly, spoken out during the COVID-19 pandemic against fashion’s outsized environmental footprint.

The quotes come from Gucci’s creative director Alessandro Michele (who said Gucci would reduce its number of annual shows), Stella McCartney, Louis Vitton’s menswear designer Virgil Abloh, Paul Dillinger of Levi Strauss & Co, and Caroline Rush, head of the British Fashion Council (which has called for a reset in light of lockdown),

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