- As Amazon Prime Day is expected to hit an all-time record, retailers big and small are looking to “participate in that energy” with their own online deals, said Robby Ohmes, a discount retail analyst for Bank of America Securities.
- Retailers will use technology to try to manage their supply chains and smooth out the customer experience during a tougher-to-predict holiday season.
- Target, Walmart and Amazon have hired thousands of additional employees and offered their workforce additional hours to prepare for online demand.
A late Amazon Prime Day means an early start to the holiday shopping season this week.
The annual shopping event has become a holiday in its own right, with July 15 — one of last year’s Prime Days — trailing behind only Cyber Monday and Black Friday for online shopping last year, according to retail research firm NPD