fashion

COVID-19 Is Turning The Fashion Industry On Its Head

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LULU GARCIA-NAVARRO, HOST:

Fashion is being transformed by the pandemic. NPR’s Eleanor Beardsley says the proof was on display at Paris Fashion Week.

(SOUNDBITE OF MUSIC)

ELEANOR BEARDSLEY, BYLINE: Models strutted not on a catwalk but along the Seine River in this virtual show from designer Ami. Not a buyer in sight – they’re all watching online. Viewing collections by appointment only was another way social interaction was kept to a minimum during Paris Fashion Week. Journalist Jessica Michault says the pandemic has prompted the industry to reexamine itself.

JESSICA MICHAULT: We’re talking about seasons. We’re talking about sales. We’re talking about cycles of fashion. Does it make sense to even be doing what we’re doing the way we’re doing it?

BEARDSLEY: Author and former model Dana Thomas says the world of fashion used to turn around four seasons in the four

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fashion

COVID-19 Is Turning The Fashion Industry On Its Head : NPR

The pandemic has major repercussions for the world of fashion. That could be a good thing because fast fashion can be ecologically devastating.



LULU GARCIA-NAVARRO, HOST:

Fashion is being transformed by the pandemic. NPR’s Eleanor Beardsley says the proof was on display at Paris Fashion Week.

(SOUNDBITE OF MUSIC)

ELEANOR BEARDSLEY, BYLINE: Models strutted not on a catwalk but along the Seine River in this virtual show from designer Ami. Not a buyer in sight – they’re all watching online. Viewing collections by appointment only was another way social interaction was kept to a minimum during Paris Fashion Week. Journalist Jessica Michault says the pandemic has prompted the industry to reexamine itself.

JESSICA MICHAULT: We’re talking about seasons. We’re talking about sales. We’re talking about cycles of fashion. Does it make sense to even be doing what we’re doing the way we’re doing it?

BEARDSLEY: Author and former model Dana

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shopping

Retailers are desperate to kick off holiday shopping early this year, and brands like Ulta, Kroger, and Guess are turning to a new shopping event to get consumers out to shop



text, whiteboard: Ulta is one of the retailers participating in the 10.10 Shopping Festival. Peter Larsen/Getty Images for ULTA Beauty


© Provided by Business Insider
Ulta is one of the retailers participating in the 10.10 Shopping Festival. Peter Larsen/Getty Images for ULTA Beauty

  • Ulta, Kroger, and Guess are among the retailers offering deals this upcoming weekend as part of the 10.10 Shopping Festival. 
  • The goal of the new event is to entice shoppers to start their holiday gift-buying earlier than usual. 
  • In a year marred by the coronavirus pandemic, retailers are concerned a logistical nightmare could ensue if too many people leave their holiday shopping until the last minute.
  • Visit Business Insider’s homepage for more stories.

A group of retailers are signing up for a shopping event that hopes to save a holiday season unlike any before. 

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Ulta, Kroger, and Guess are among the stores that will be offering deals as part of the new 10.10 Shopping Festival, which runs from October 9 to October 12. The name

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