jewelry

Indian jewelry brand removes ad on Hindu-Muslim unity after public backlash | News | DW

On Tuesday, Tanishq, one of India’s top jewelry brands, removed a short advertisement film which was released as part of its “Ekatvam” (Oneness) campaign, after a public backlash.

The ad showed a Muslim family organizing a baby shower ceremony for their pregnant Hindu daughter-in-law.

In a statement, the brand, which is owned by the Tata Group, one of India’s largest conglomerates, said that it withdrew the ad “keeping in mind the hurt sentiments and well being of our employees, partners and store staff.”

Tanishq didn’t reveal whether its employees had received threats following the release of the ad.

Read more: Afghan refugees in India cast adrift amid coronavirus pandemic

Tanishq buckles under criticism

Tanishq was trolled on social media after the ad’s release and accused of “promoting” inter-faith marriages.

Several users trended the hashtag #BoycottTanishq on Twitter and accused the brand of promoting “love jihad”, a campaign that accuses

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jewelry

Brookland Jewelry Launches “Unity Makes Strength Campaign” Benefitting the Arthur Ashe Institute of Urban Health

NEW YORK, Oct. 6, 2020 /PRNewswire/ — Located in Brooklyn and dedicated to giving back to its borough, Brookland Jewelry has created a collection of pendants and rings that reflects the Brooklyn motto, “In Unity There is Strength.”  The collection offers 14kt and sterling silver jewelry choices starting at $225.

25% of the sales from the “Unity Makes Strength” collection will be donated to organizations that are working to improve the lives of others. The inaugural campaign launches this Fall in collaboration with the Arthur Ashe Institute of Urban Health and runs through January 1, 2021.

On December 3, 1992, two months before his death from AIDS, USTA champion Arthur Ashe announced the creation of the Arthur Ashe Institute for Urban Health (AAIUH) in response to concerns about health care delivery in urban

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