Gucci’s Star-Studded Men’s Tailoring Campaign Upturns 2020’s ‘Predictable’ Fashion Scene

Gucci is a byword for luxury. The almost century-old brand has a long and storied history of fashion innovation, and under current men’s creative director Alessandro Michele, Gucci’s supremacy in the world of luxury fashion has been catapulted to new heights.

Michele’s brought a unique ‘geek chic’ vibe to the house, unearthing the kitschiest and wildest fashion trends of the 70s and applying a youthful, iconoclastic edge. Another feature of modern Gucci menswear has been its willingness to blur gender boundaries – celebrities like Harry Styles and Jared Leto pushing androgyny to the forefront of the public consciousness.

Gucci’s latest tailoring campaign charts a different course, however. The irreverent retro aesthetic that’s become a trademark of the brand remains stronger than ever, but Gucci has surprised fashion fans by unveiling a suite of incredibly masculine, eminently wearable suiting – and getting some of the music’s most fashionable (and talented) figures

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