David’s Bridal Partners with Vertebrae to Bring Wedding Dresses to Life in Augmented Reality

CONSHOHOCKEN, Pa., Oct. 1, 2020 /PRNewswire/ — David’s Bridal, the nation’s leading bridal and special occasion retailer, and Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today unveiled the bridal industry’s most immersive commerce experience yet that brings wedding attire directly into shoppers’ homes through AR. In partnership with Vertebrae, David’s Bridal is the first bridal brand to offer AR in such detail. Customers can view gowns at a full 360-degree angle allowing them to walk around the dresses in their room, see how it will look next to other wedding party outfits, and examine intricate details up-close and personal directly on the website before heading to stores.

To ensure a seamless shopping experience, customers browsing on the David’s Bridal website can now access 3D and AR visualizations of the company’s 50+ best-selling dresses directly from product pages without downloading a separate app.

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