Many beauty labels are encouraging their customers to vote with limited-edition products and merchandise. Other big-name beauty brands are giving their employees time off to vote or volunteer as poll workers on November 3.
Former First Lady Michelle Obama teamed up with The Lip Bar for a limited-edition red lipstick. There were only 500 units of the exclusive matte liquid shade called “Bawse Voter” (which have all sold out). Forty percent of the proceeds are donated to When We All Vote, the nonpartisan organization that promotes voter turnout.
Lip bar founder Melissa Butler appeared on ABC’s “Shark Tank” TV series as a contestant for the beauty brand, which sells vegan and cruelty-free makeup. “Our goal is to make your makeup routine as easy as possible so you can spend time on the things that matter most to you — and right now, for many of us, that’s politics,” she said.