clothing

Fashion brands design ‘waist-up’ clothing for Zoom

Fashion labels are designing outfits for video calls during the coronavirus pandemic.

A “waist-up” focus has been noticed at both Milan and London Fashion Weeks, with detailed necklines and relaxed trousers.

Prada placed its logo near the collars of its tops, and featured large coats pulled around shoulders like a blanket.

It said it was not inspired by Zoom, but by the “contemporary human relationship with technology”.

“Fashion is about reacting to reality,” said Miuccia Prada, head designer of Prada, at its virtual Milan fashion show. “During lockdown, I realised how important technology is and how it is impactful for us, and in some ways, an extension of ourselves.”

“The tunic tops and roll necks, with the brand’s famous triangle logo blown up and placed directly below the neckline, will certainly catch the eye of your fellow Zoomers,” Jane McFarland, fashion director at The Sunday Times, said of the collection.

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clothing

Fashion brands design ‘waist-up’ clothing for video calls

Fashion labels are designing outfits for video calls during the coronavirus pandemic.

A “waist-up” focus has been noticed at both Milan and London Fashion Weeks, with detailed necklines and relaxed trousers.

Prada placed its logo near the collars of its tops, and featured large coats pulled around shoulders like a blanket.

It said it was not inspired by Zoom, but by the “contemporary human relationship with technology”.

“Fashion is about reacting to reality,” said Miuccia Prada, head designer of Prada, at its virtual Milan fashion show. “During lockdown, I realised how important technology is and how it is impactful for us, and in some ways, an extension of ourselves.”

“The tunic tops and roll necks, with the brand’s famous triangle logo blown up and placed directly below the neckline, will certainly catch the eye of your fellow Zoomers,” Jane McFarland, fashion director at The Sunday Times, said of the collection.

Read More Read more