Secret Partners With YWCA to Launch #RaiseItUp Campaign To Help Women Impacted Most by the 2020 Pandemic

Secret’s #RaiseItUp Initiative Activates “Secret Missions” to Directly Support Women

Today, Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that empowers and supports women at a time when COVID-19 threatens to be the biggest setback to gender equality in a decade1.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201005005738/en/

Secret debuted a powerful campaign video during the WNBA finals, written and directed by two dynamic Black women. The commercial features an original script by poet, author and activist, Jasmine Mans. (Graphic: Business Wire)

As part of Secret’s pledge to donate an additional $1 million in support of equality programs, the brand is taking immediate action in partnership with YWCA USA to establish a “Secret Missions” fund that will provide direct assistance to women. These “Secret Missions” will focus on childcare, career development and other key areas that make a difference in the lives

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