From Oprah Magazine
If you’re a loyal Amazon shopper, you already know that Amazon Prime Day is one of the biggest shopping events of the year—especially if you’re looking for deeply, discounted, big-ticket tech and home items. But allow us to let you in on a little secret: The Amazon Prime Day beauty deals are equally good (we’re talking up to 50 percent off good).
That’s exactly why we were thrilled to learn that after postponing the two-day shopping extravaganza due to the COVID-19 outbreak, Amazon has finally announced when Prime Day 2020 will take place—and it’s coming up in just a couple weeks. The sales will begin at midnight PT on October 13 and will run through October 14, so set a reminder now (with the Alexa you snagged last year) to ensure you don’t miss out on any of the jaw-dropping deals.
While we don’t know much about what beauty products will be on sale—and at what discount—we do have an idea of what to expect. So, we’ve put together an Amazon Prime Day cheat sheet, with everything you need to know about how, when, and where you can get the crème de la crème of beauty sales. (Oh, and of course we’ll continue to update this story with information as soon as we hear it!)
Amazon Prime Day stars on October 13 at midnight.
Amazon Prime Day—you can think of it as the digital-only equivalent of Black Friday—has historically been held in mid-July. However, the annual shopping spree, like so many other things in 2020, was postponed due to the COVID-19 outbreak. On Monday, though, Amazon finally announced that 2020 Amazon Prime Day would kick off at midnight PT on October 13 and run through October 14—so it’ll be ideal for picking up holiday presents (particularly if you’ve got some beauty lovers on your list). “In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” Jeff Wilke, Amazon CEO Worldwide Consumer, said in a press release. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes–and to have more time to spend with their families and friends throughout the season.”
How do I find the best beauty deals on Amazon Prime Day?
First things first: You need to be an Amazon Prime member in order to take advantage of all the amazing Prime Day Deals. If you’re not signed up yet, what are you waiting for? It’s just $12.99 per month or $119 for the entire year. (If you’re still not quite ready to commit to a membership, you’re in luck: Amazon offers 30-day free trials, as well as six-month free trials for students.)
Once your membership is taken care of, make sure to download the Amazon App on your iPhone or Android, which will allow you to track—and even view!—some deals 24 hours before they go live. To do so in the app, open the drop down toolbar on the left side, and click “Today’s Deals,” then “Upcoming.” (See a deal you like? Tap “Watch this Deal” and the app will alert you when it goes live.)
You may also want to bookmark the 2020 Amazon Prime Day landing page, which is where all the items included in the sale will appear. Our advice? Make sure to check it early and often as Amazon Prime Day deals sell out fast (keep in mind, though, new deals are released every few minutes).
What beauty sales will be available on Amazon Prime Day?
Amazon tends to be pretty secretive about their Prime Day Deals—with the exception of a few sales that roll out ahead of Prime Day (like saving 20% or more on select furniture and up to 40% off of daily essentials by Amazon). That means we won’t know which beauty products will be included until the sale begins on October 13.
What we do know: Prime Day will feature more than one million deals during the 48-hour shopping event, and if this year’s sale is anything like last year’s, you can expect deep discounts on both luxury beauty products (think: Elemis, Mario, Badescu, Sunday Riley, Stila, Anastasia Beverly Hills, CHI, and R + Co) and everyday drugstore basics, as well as serious vitamin C serums, brilliant highlighters, flawless tinted moisturizers, rich body washes, hardworking anti-humidity products, anti-aging eye creams, and more.
In fact, to give you the cleared snapshot of what to expect, here are a few of our favorite beauty deals from last year’s Prime Day: GHD Classic Styler (on sale for $104; originally $149), Olaplex Hair Perfector No 3 Repairing Treatment (on sale for $20; originally $28), Oral B Pro 3000 Electric Toothbrush (on sale for $48; originally $90), Sunday Riley Game Changer Kit (on sale for $98; originally $140), Stila Stay All Day Liquid Lipstick (on sale for $15; originally $22), Supergoop! City Sunscreen Serum (on sale for $29; originally $42), and L’Oréal Paris Lash Paradise Mascara and Primer Set (on sale for $13; originally $19).
Ready to start shopping? While you count down the days until October 13, here are a few Prime Day-level beauty deals available right now
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